The Story Behind Our Logo

Our logo is more than just a design — it’s a reflection of I Meera’s essence, elegance, and voice, capturing the emotion and purpose woven into every thread of our work.

From the earliest days of our journey, we knew that the face of our brand needed to speak without words. It had to embody who we are and what we stand for. The graceful typography, paired with a delicate, hand-drawn floral element, expresses the balance we strive for in every creation: soft yet bold, timeless yet contemporary. It’s our silent storyteller, always speaking in the language of design.

Each curve in the lettering and every petal in the illustration were thoughtfully crafted, mirroring the level of attention and care we bring to each garment. Our logo is not just a symbol — it’s a signature, a visual promise of beauty, craftsmanship, and meaning. It honors both our journey and those who inspire it.

As you move through our Behind Threads stories — from The Story of I Meera to Designing for You, and even From Moodboard to Masterpiece — you’ll see how this design language and philosophy carry through every element of who we are. Each post is a thread in the larger tapestry of I Meera, and together, they create a unified vision of thoughtful, meaningful fashion.